FreshWorks Studio Blog

Since 2014 we have been on a mission to solve problems and create value through remarkable digital experiences. Here are a few things we learned and a few things that happened along the way.

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Design

Written by FreshWorks Studio | Jan 2

Conducting Effective Research for User Experience Design

For an application to be successful, a user’s wants and needs must be known and become the focus of designing an application. We’d like to share some user experience research tips that will assure your product or service meets user expectations.

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Written by Desmond Brisbin | Jul 10

What is the Design Thinking Process?

Design thinking is a process in which you are able to gather facts, find personas, and brainstorm in order to generate the maximum amount of ideas. From these ideas, the best are turned into prototypes and rapidly tested to see which works best with your users and how to best refine them.

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Written by Sienna Blumstengel | Mar 25

Concept to User-Validated Prototype in Just 5 Hours

Business and engineering students from the University of Victoria came together for the first ever Design Sprint case competition. The event aims to provide experiential learning, teams were competing for prizes, including a pizza party with our FreshWorks team.

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Written by Samarth Mod | May 19

FreshWord: May Edition

Here’s more of the latest FreshWorks news via our monthly FreshWord, our roundup of the latest company and industry news to keep you up to date and let you know what we’ve been up to - including which events we'll be out and about at in the coming weeks.

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Written by Samarth Mod | Nov 8

Promoting Organic App Growth: Lessons from the BCHighways App

When we built the BCHighways App for iOS and Android, we were mostly looking for an opportunity to show off our development expertise. Since we had no intention on monetizing the app, we didn’t plan on any marketing efforts...and here's what happened.

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Written by Samarth Mod | Jun 28

How Your Business Longevity is Increasingly Tied to Mobile

Why is your business success increasingly tied to mobile strategy? More people are using their mobile devices to seek information, consume news, shop online and more. It's critical to incorporate an enhanced mobile strategy to your long term vision.

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Written by Samarth Mod | Jun 9

Native vs Mobile Web Apps

When trying to decide which would be more suitable for your project - native or web apps - the ultimate decision comes down to the set of features your customers will typically use on their mobile devices. Each platform has its own advantages.

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Written by Samarth Mod | May 6

You Need a Technology Partner, Not Just a Developer

At FreshWorks, we take pride in handling projects where we start with a deep analysis of your business, and then make knowledgeable recommendations regarding the technical scope and development methodologies. We are not just developers, We are your partners.

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