Hootsuite – Yext

  • Web
  • Integration

FreshWorks Studio developed a custom software integration to allow Hootsuite users access their Yext data from within one tool.

Project Summary

Hootsuite is one of the leading social media management platforms and allows users to monitor, post, and analyze their different connected social media networks such as Facebook, Twitter, and LinkedIn. You can keep your social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts.

Yext is a data management tool that is designed to keep track of a business’ location-related information on multiple directories. The tool automatically audits business directory listings, updating and replacing inaccurate information as needed. The software also identifies listing opportunities that can enable you to fill a void where no information previously existed.

The Hootsuite – Yext integration allows users to manage all of their business listing reviews in one convenient place alongside their social activity in Hootsuite. Users can reply to reviews as well as view a comprehensive set of review response metrics that enable their team to easily build and strengthen relationships with customers.

Key features include:

  • View your business reviews all in one place on the Hootsuite dashboard.
  • Have a better understanding of reviews by using the analytics stream tools (content analysis, average rating, time to response, etc.)
  • Share your favourite reviews directly to your social channels through the Hootsuite dashboard.
  • Respond to reviews directly from a stream in your Hootsuite dashboard.

Technologies Used

The Hootsuite – Yext integration was built using the PostgreSQL database, TypeScript, React, and Redux.

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