Why now is the longevity of your business increasingly more dependent on the mobile strategy than ever before?

Why now is the longevity of your business increasingly more dependent on the mobile strategy than ever before?

As expected, the mobile web traffic is taking over from the desktop web traffic. What does this mean for your business? More and more people are using their mobile devices for their information, news, online purchases and much more. Therefore, It is critical to incorporate enhanced mobile strategy to company’s long term vision moving forward to ensure the longevity of your business. 

The web presence is paramount for the company to communicate their vision, connect and engage their end users, therefore, the businesses had allocated or planned set budget for their web presence. The mobile traffic is the new cool kid in town who is getting all the attention for the right reasons but, as a business owner, you are struggling to stay relevant with the changing time and technology. With a large number of the users migrating to the mobile platform, It is more important than ever to plan and allocate resources appropriately to stay ahead of the competition as mobile strategy will eat into the set budgets allocated for the web strategies.

First mover advantage in the mobile space can completely turn the existing market on its head. Uber and AirBnB are the classic examples of the disruption in the long standing industries which were muddled with the excessive regulations and the barriers to entry.

Now that the focus is shifted to everything mobile. How do companies make sure their strategies align with their long term vision and goals of their company? How do you choose between the web apps or the native phone apps? Although, the ultimate decision will come down to the set of features that your customers will use on their mobile devices. I will not go into much detail as I have discussed the difference between the web apps and the native apps in one of my earlier blogs. FreshWorks Studio with their extensive experience in the mobile apps ecosystem can help your company or brand redefine technology strategies which align with your company’s vision and mission. 

In the future, the quality of the app will be a big differentiator amongst the competition competing for more attention and business. At FreshWorks Studio, the quality of our apps is our widely known attribute which enables us to stand out of the crowd with our on-demand scalability and end to end solution to meet your close deadlines/timelines and needs. Our portfolio of the web apps and the mobile apps is largely design driven to draw in, connect and engage the customers to increase their time spent on our apps. This directly translates to higher revenue and improved customer experience for your company.

Everything mobile will be an obvious conclusion in the not so distant future but for the time being, the business who are poised to incorporate mobile into their company strategy will be better positioned to come out ahead when all the dust is settled.