Three ways to Improve customer experience with a mobile app
Nowadays, mobile applications are becoming a must for any business. Therefore, it is paramount to position the app as an important customer engagement and client acquisition tool. If you are considering a mobile app as part of your business strategy, you should consider the following to enhance and amplify your customer’s digital experience.
Offer an enhanced customer digital experience
One of the most under-utilized feature of the mobile app is the interaction and communication with the end users. Push notifications, in app messaging, user feed and SMS make for excellent two way communications for the business to communicate with their customers. Business can push out notifications about pop up sales to their customers to increase the business during the off-peak hours. For a service oriented business, service providers can enhance the user experience by connecting them with company help staff through the applications to reduce the down time for the clients. Also, In-app feedback can help further refine what are the customer looking for in the app. This provides an opportunity to incorporate customer feedback into the new and improved digital experience to highlight business’s receptiveness and commitment to their customers
Using data analytics to customize the product offering
Understanding and breaking down big data can go a long way to help customize and personalize a truly great customer digital experience. The data provides a window into how a customer interacts with your app? The data provides critical insights into where an app fails to engage and where it is surpassing expectations. Amazon is a great example of customizing and personalizing offering based on the customer data and preferences.
The gamification of an app is another under-utilized feature which can pay huge dividends for the business. The gamification can not only engage the customers but transform the existing customer base into freelance marketers for the business. Business can create impromptu lively discussions, games which give points to the users which could be exchanged for meaningful merchandise down the road. Having a leaderboard can keep track of points and compare it with other users can evoke the desire to compete and continue. Encouraging and stimulating the desire to compete and continue is a great way to foster engagement and interaction with the loyal customer base and keep them coming back to the app.
In this blog, I have listed a few top reasons how mobile apps can enhance and amplify your customer's experience. What are some of the different ways that your business is currently engaging the customers?